Creators: Why Settle for 20% or Less?
In early 2024, we were approached by an artist who, like many creators, had been licensing his calendar to a do-it-all publisher. While his fun, unique calendar was strikingly beautiful and sales surpassed all expectations, he was left with just 15% of the revenue. He knew there had to be a better way.
Much to Gain by Unbundling
When asked if he might be able to retain a greater share of revenue by unbundling his supply chain, we responded with a resounding YES and went to work. While our customer completed his 2025 calendar and contracted with a printer, Ware-Pak created a custom solution to support his marketing and e-commerce needs, including…
- Inventory management in our Chicago-based office and e-commerce distribution center
- Efficient pick, pack & ship capabilities with careful handling and returns processing
- Seamless integration of his Shopify platform with our Shopify Fulfillment Services
Helping a Creator Stick to Creating
Aware of our customer’s need to focus on what he does best, Ware-Pak e-commerce fulfillment experts…
- Learned about his products, packaging, digital presence and customer expectations
- Assigned a Dedicated Customer Service Representative to ensure precision order handling
- Established a single point of contact for prompt follow-up and a better customer experience
More Than 1,000 Orders Per Day
On average days, Ware-Pak picked, packed and shipped 25 to 50 beautiful 2025 calendars. On days following an Instagram post, more than 1,000 orders often received, with more than 90% of these orders shipped the same day. As our customer said…
“Without a dedicated e-commerce fulfillment partner like Ware-Pak, handling 1,000 orders in a day would have been crushing.”
“And the best part is I’m hands off. I get information on order shipments every day and I always have a single point of contact if I have a question.”
His Advice to Other Creators
Our customer also had some valuable advice for creators…
“Creators need to know they have options in how to go to market. Publishers and print-on-demand services are good but give you 10% of sales – maybe 20%. By knowing how to do a few things on your own and working with a dedicated e-commerce fulfillment partner like Ware-Pak, your profit can be 5 times greater.”
About Our Customer:
Following a successful graphic design career with a calendar publisher, our customer created his own, unique calendar concept and took it to market by licensing it to a publisher. A year later, he took the leap and pursued his dream by establishing his own brand and launching his Shopify store. While we have not shared his name or brand as a courtesy, our customer has invited creators with questions about e-commerce fulfillment to contact him. For details, please email yschmidt@ware-pak.com.
About E-Commerce Fulfillment:
The e-commerce industry continues to grow at a rapid pace. In fact, the global e-commerce market is expected to grow from $21.1 trillion in 2023 to $183.8 trillion by 2032. With years of e-commerce fulfillment experience and our Chicago-based office and e-commerce distribution center, Ware-Pak is strategically positioned to capitalize on this growth. We specialize in integrating with platforms like Shopify, BigCommerce, and WooCommerce, ensuring seamless order processing. To learn more, give our team a call to be directly connected to an expert.